Google Tech Talk October 26, 2010 by Gabe Zichermann presented. ABSTRACT Gamification is fundamentally rewrite the rules of engagement for product design and marketing. Four Square in Farmville and Nike for the Navy game mechanics, such as points, badges, levels, challenges, opportunities and best lists are used in increasing numbers. But what does this mean for marketing "traditional" and UI / UX and how you want to take this trend into your engagement strategy? Also, how do you measureSuccess, and because every company has its own responsible leader in the effort next year? Read more in-depth discussion with experts Gamification, Gabe Zichermann - author of "Game-Based Marketing" and the blog Gamification.co, and president of Gamification summit. Gabe ZICHERMANN is an author, public speaker and serial entrepreneur with a high rating. His latest book, Game-Based Marketing (Wiley, 4 / 2010) received critical acclaim and industry for its detailed look at the innovatorsthe mix of power games with the brand strategy. His next book on the mechanics of play is a look at the detailed technical architecture and implementation. Gift is also the chairman of the workshop Gamification and Summit, upcoming events, where leading minds in science and Gamification commitment - gsummit.com. A resident of New York City is a gift of StartOut.org board member, a consultant for a number of startups and facilitator for the New York Chapter of the founder.
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